Madrid, 12 November 2026. GLS Spain, a leading provider of national and international parcel delivery services, announces its sponsorship as the official logistics partner of LOS40 Music Awards Santander 2026, which will celebrate their 21st edition on 20 November 2026 at the Palau Sant Jordi in Barcelona.
As part of this partnership, GLS will play a leading role in the event's logistics by taking responsibility for transporting the awards from Madrid to Barcelona, positioning logistics as a key part of the event and the journey of one of the year's most important music events.
Ramón Pérez, Senior Manager National Sales, Marketing & Communication at GLS Spain, states: “LOS40 Music Awards Santander 2026 provide a unique platform for connecting with large audiences through culture and entertainment. For GLS, becoming the official logistics partner means delivering real value to the event while bringing our brand closer to fans through experiences and content surrounding one of the music events most loved by the public”.
A 360º partnership: visibility across radio, digital channels and the gala
The sponsorship will be rolled out through a multichannel activation plan designed to maximise visibility and brand awareness. GLS will feature in promotional radio spots aired throughout Universo LOS40's programming, including brand mentions, as well as mentions on ‘Anda Ya’, one of the station's flagship programmes.
The campaign will also be amplified through social media posts and a video focusing on the “delivery” of the awards, which will be screened just before the gala, during a prime audience moment.
During the event, GLS will also have its own space at the photocall, where it will be able to interview artists and stars from the music industry and create content for its digital channels. The partnership will be rounded off with engagement initiatives aimed at the GLS community, including tickets to the gala to be raffled among employees, agencies and customers, as well as co-branded merchandise to be used in social media giveaways and distributed among attendees.
Through this agreement, GLS Spain strengthens its commitment to partnering with events that have a significant cultural and media impact, bringing logistics into the realm of experiences and connecting its value proposition — reliability, innovation and proximity — with moments that create a strong emotional connection with audiences.
About GLS Spain
GLS Spain is a subsidiary of the GLS Group, a leading provider of national and international parcel delivery, freight transport and express shipping services, operating in more than 50 countries. Thanks to its extensive network of logistics centres and in-depth knowledge of local markets, GLS connects its customers with millions of shipments every day through a high-quality, personalised and flexible service across Europe, Asia and America.
As a group, GLS delivered 926 million parcels in the 2024–2025 financial year, supported by a network of more than 1,700 facilities, a fleet of over 42,000 trucks and delivery vehicles, and an Out-of-Home network comprising more than 117,000 parcel delivery and collection points.
In Spain, the GLS network comprises more than 600 company-owned depots and agencies, supported by over 10,000 GLS Points (convenience locations and smart lockers), as well as more than 4,900 delivery vehicles and couriers.
The KM0 Hub in Madrid, with an area of more than 33,000 m², is GLS Spain's main logistics centre and headquarters. It features advanced logistics technology, including automated sorting systems capable of processing up to 50,000 parcels per hour, enabling an operational flow of more than one million shipments per day during peak periods.
GLS has three Artificial Intelligence Hubs in Europe, each specialising in a key business area. Spain's CX & Sales AI Hub drives the Group's digital transformation in customer experience, marketing and sales.
For more information, visit www.gls-group.com/ES/.